Introduction
We all know now that customers, no matter what they are buying, are heavily influenced by the reviews and comments online. The buying decision is not a random procedure; it is a carefully researched and thoughtful activity that the customer takes great interest in. As the world is slowly moving to the opinions available on the internet, businesses have been thinking hard about how to get more Google reviews.
This brings us to the fact that traditional ways to collect reviews are becoming inefficient, slow, and inconvenient. And this is exactly why NFC review cards should be the go-to option for all businesses. These cards are the new name in town that will help you boost your reviews without any contact.
In this blog, we are going to explore the benefits of modern NFC cards and how you can integrate them into your business to increase your Google reviews.
What Are NFC Review Cards?
NFC (Near Field Communication) is a short-range communication technology that allows communication between two devices if they are in close proximity. You can pay with your cards with a tap, right? Well, they use the same technology. With NFC review cards, your customers can connect with them using their smartphones, and it opens a link that can directly reach the Google review page or any similar platform that you desire.
This removes the complications that involve the customer searching for your Google review page or scanning QR codes. It makes the process easy for your customer to leave a review for the product or service you offered them. As the NFC cards are compatible with most smartphones, including Android and Apple devices, it could be a perfect solution for your Google review shortages. Taking only a few seconds to tap and review, it is super convenient and easy for both business owners and customers.
Why Businesses Struggle to Collect Reviews
So, why do businesses struggle with review collection these days? Let us look into the different reasons that may make it difficult for entrepreneurs to collect reviews for their business.
- Forgetful or busy customers: Most of the time, even when you offer 5-star services, your customer might forget to leave a review for you, or they might be too busy to take time to find your Google page online and upload a review.
- Friction in the review process: It is often difficult or time-consuming to find the Google page, locate the link, or scan the QR codes, which makes it inconvenient for your customers.
- Staff hesitation in asking for reviews: Let’s be honest, it is not an engaging conversation when you ask your customer for a review. It could easily feel awkward or forced if the connection between the staff and customers is not established clearly.
- Lack of systems to follow up: There should be follow-up updates after a 24-hour margin with the customers to ensure that they are reminded to give a review. If there is not a proper system or team for it, you will lose many reviews.
To minimize these problems, it is necessary for your business to adopt modern systems and technologies like NFC cards for Google reviews.
Key Benefits of NFC Review Cards
Now, we can get into the most informative part—the benefits of NFC review cards.
- Instant Access and Convenience: The NFC review cards are easy to access as there is no need to scan QR codes or search the URL for giving a review. It only takes a tap to reach the review page, making these metaphors perfect for on-the-spot feedback collection where the customer’s experience is fresh.
- Higher Review Conversion Rates: As the NFC cards reduce the friction that might happen when staff ask for reviews and it takes time for the customers to find the page, they will have more successful conversion rates than any other methods.
- Enhanced Brand Image: With the introduction of NFC cards, your brand is adapting to new changes and technologies that will enhance your brand’s position as advanced with customer-friendly tech. It will reflect the innovation and effectiveness that you bring to the business, attracting customers to your brand.
- Reusable and Eco-Friendly: This can become a sustainable alternative for your printing needs and costs. These cards can be used multiple times, and they can reduce the paper wastage that comes with receipts, printed QR codes, and flyers. Your business can take a step toward eco-friendly solutions with NFC cards.
- Works in Any Setting: One of the major benefits of NFC review cards is that they can be used in any setting and sector. Retail shops, salons, clinics, FECs, and so on can bring in these cards, place them at the counter, or anywhere on the lanyard, or directly hand them over to customers for tapping and collecting reviews.
How to Use NFC Review Cards Effectively
After understanding the benefits of having NFC cards for your business, you need to know how you can use these cards effectively to boost your Google reviews.
- You can place the NFC review cards at the reception, counters, tables, or even with staff badges. Strategically placing them according to the nature of your business is the first step in this process.
- Train your staff to have a good conversation with the customers on how to introduce these cards politely after the service and payment.
- Always have verbal requests from your side. You can ask your customer for feedback to improve yourself. A genuine request with a convenient way to review is a good combination to touch your customers.
- Integrate your cards with a customer review automation platform like ReviuAI to collect and manage your Google reviews effortlessly and effectively.
- Using customized brand cards will also be a good input to make your service and products premium and professional.
Why NFC Review Cards Are the Future
NFC cards are opening a new door toward review collection systems in business. These cards are safe as they do not compromise personal data privacy and are a perfect solution for smartphone users. They also reduce the cost of printing different receipts and flyers, which are far less effective than NFC cards. People are preferring everything contactless, and this could be a solution for contactless review collection. Offering fast, easy, and professional engagement with your customers in just a tap, NFC cards could help you move your business forward without any awkward conversations with your customers and reduce the friction.
Conclusion
So, we can conclude that NFC review cards are truly a long-term solution for boosting your business reputation. With these cards, your customers can easily reach your review page and give you a review with just a tap. Integrating NFC cards with ReviuAI will further reduce the time consumed by the customer in writing reviews and will help you manage the reviews faster and more efficiently. The NFC review cards could be an answer to the pressing question: “How to get more Google reviews?”
FAQ
- Are NFC cards a threat to data privacy?
No, NFC cards are safe with data encryption. No personal information or data is collected without the consent of the customer. Your customers will be directed to a link for a review page by tapping the card. - Can I connect my NFC cards with ReviuAI?
Yes, you can connect the ReviuAI platform with NFC cards, making it easy for your customers to generate reviews based on their fresh experience. It will also help you manage and monitor your reviews conveniently.
- Is an NFC card expensive?
Not at all. These cards are reusable, affordable, and more cost-effective than most of the other print campaigns.
